Sounds vague, I know! But for more than 10 years, I have been fortunate enough to develop skills in a range of areas, and work on some of Australia’s most well-regarded brands – mostly ME Bank where my career was effectively ‘born and raised’, allowing me many amazing opportunities to create and shape a role that has significantly contributed to defining the brand.

I initially focused on Video Production and Photography, and developed over time into more and more 3D and 2D animated content which heavily influenced the branded content that we were able to produce in-house.

More recently, as part of the BOQ Group in-house creative agency, I have also been brought on to the Virgin Money and Bank of Queensland brands. Leading the small multimedia team, I have extended beyond just being ‘on the tools’ to contributing to all aspects of campaign production.